Measured margin · updated hourly

William Hill — real bookmaker margin

We measure the margin William Hill actually builds into its 1X2 football prices — not the one it advertises. 2,249 matches in the last 30 days, every price taken from our own odds snapshots. We have no commercial relationship with William Hill or any other bookmaker.

최종 계산 시점:

Margin (30 days) 10.58%
Rank 29 of 35
vs sharp benchmark +4.11pp

Pinnacle 6.47%

vs market average +2.05pp

8.52%

What that margin costs you

At a 10.58% margin, every 100 units you stake with William Hill carry an expected cost of 10.58 units before any skill is involved. Someone staking 100 units a month pays roughly 127 units a year in margin alone — 106 units more per year than at the cheapest bookmaker we track (Matchbook, 1.72%).

Margin over the last 90 days

Each point is the average margin of the matches whose last pre-match price we captured that week (weeks with fewer than 10 matches are hidden). The most recent point can still move slightly as late prices arrive.

0.0% 3.4% 6.8% 10.2% 13.6% Pinnacle Week of 2026-06-15: 9.72% (n=110) 2026-06-15 Week of 2026-06-22: 9.76% (n=114) Week of 2026-06-29: 9.81% (n=98) Week of 2026-07-06: 9.85% (n=80) Week of 2026-07-13: 10.04% (n=77) Week of 2026-07-20: 10.89% (n=343) Week of 2026-07-27: 11.07% (n=425) Week of 2026-08-03: 10.75% (n=443) Week of 2026-08-10: 10.12% (n=482) Week of 2026-08-17: 11.40% (n=339) Week of 2026-08-24: 11.34% (n=380) Week of 2026-08-31: 10.30% (n=625) Week of 2026-09-07: 10.04% (n=819) 2026-09-07

Margin by competition, last 30 days, leagues with at least 20 priced matches. 'Market avg' is the average margin of all bookmakers we track on that league — how William Hill compares to its peers, not just to itself.

Cheapest leagues at William Hill

리그 평균 마진 Market avg n
Premier League 7.68% 5.86% 30
La Liga 7.84% 5.75% 31
Bundesliga 8.37% 6.05% 27
Primeira Liga 8.39% 8.27% 20
Championship 8.58% 7.44% 45

Most expensive leagues at William Hill

리그 평균 마진 Market avg n
Hungary NB II 13.24% 11.56% 20
Liga MX 13.19% 7.12% 42
Bulgaria Second League 13.18% 11.23% 39
China League Two 13.17% 10.86% 31
Slovakia 2. Liga 13.09% 10.45% 34

Frequently asked

What is William Hill's real margin on 1X2 football odds?

Measured from 2,249 matches in the last 30 days, William Hill's average 1X2 margin is 10.58%. That means the implied probabilities of its home/draw/away prices add up to about 110.6% instead of 100%; the excess is the bookmaker's built-in fee.

Is William Hill cheaper or more expensive than the sharp benchmark?

William Hill's margin of 10.58% is 4.11 percentage points above the sharp benchmark's 6.47% over the same matches. Among the 35 bookmakers we track with enough data, William Hill ranks #29; the cheapest is Matchbook at 1.72%.

Which leagues is William Hill most expensive on?

On the matches we priced in the last 30 days, William Hill's highest margins were on Hungary NB II (13.24%) and its lowest on Premier League (7.68%). Smaller competitions almost always carry a higher margin at every bookmaker.

측정 방식

각 경기마다, 자체 배당 스냅샷에서 각 북메이커의 가장 최근 1X2 배당을 가져와 암시확률(배당의 1/값)로 변환한 뒤 합산합니다. 공정한 시장은 정확히 100%가 되며, 그 이상은 북메이커 마진입니다. 즉, 모든 베팅에 붙는 내재 수수료입니다. 이 마진을 북메이커가 최근 30일 동안 가격을 매긴 모든 경기에서 평균냅니다. 노출 비용을 받지 않으며, 제휴 계약으로 이 표의 순서가 바뀌지도 않습니다. 캡처된 가격을 산술적으로 재계산한 결과이며, 매일 다시 계산합니다.

왜 중요한가

TipsAudit has no affiliate, sponsorship or advertising relationship with William Hill or with any bookmaker. Nothing on this page is a recommendation to open an account anywhere; it is a measurement of what the prices cost.

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