We measure the margin William Hill actually builds into its 1X2 football prices — not the one it advertises. 2,249 matches in the last 30 days, every price taken from our own odds snapshots. We have no commercial relationship with William Hill or any other bookmaker.
Laatst berekend:
Pinnacle 6.47%
8.52%
At a 10.57% margin, every 100 units you stake with William Hill carry an expected cost of 10.57 units before any skill is involved. Someone staking 100 units a month pays roughly 127 units a year in margin alone — 106 units more per year than at the cheapest bookmaker we track (Matchbook, 1.73%).
Each point is the average margin of the matches whose last pre-match price we captured that week (weeks with fewer than 10 matches are hidden). The most recent point can still move slightly as late prices arrive.
Margin by competition, last 30 days, leagues with at least 20 priced matches. 'Market avg' is the average margin of all bookmakers we track on that league — how William Hill compares to its peers, not just to itself.
| Competitie | Gem. marge | Market avg | n |
|---|---|---|---|
| Premier League | 7.63% | 5.85% | 30 |
| La Liga | 7.78% | 5.70% | 31 |
| Bundesliga | 8.37% | 6.05% | 27 |
| Primeira Liga | 8.39% | 8.22% | 20 |
| Championship | 8.58% | 7.44% | 45 |
| Competitie | Gem. marge | Market avg | n |
|---|---|---|---|
| Hungary NB II | 13.24% | 11.56% | 20 |
| Liga MX | 13.19% | 7.12% | 42 |
| Bulgaria Second League | 13.18% | 11.23% | 39 |
| China League Two | 13.17% | 10.86% | 31 |
| Slovakia 2. Liga | 13.09% | 10.45% | 34 |
Measured from 2,249 matches in the last 30 days, William Hill's average 1X2 margin is 10.57%. That means the implied probabilities of its home/draw/away prices add up to about 110.6% instead of 100%; the excess is the bookmaker's built-in fee.
William Hill's margin of 10.57% is 4.10 percentage points above the sharp benchmark's 6.47% over the same matches. Among the 35 bookmakers we track with enough data, William Hill ranks #29; the cheapest is Matchbook at 1.73%.
On the matches we priced in the last 30 days, William Hill's highest margins were on Hungary NB II (13.24%) and its lowest on Premier League (7.63%). Smaller competitions almost always carry a higher margin at every bookmaker.
Voor elke wedstrijd nemen we de meest recente 1X2-prijzen van elke bookmaker uit onze eigen odds-snapshots, zetten die om naar impliciete kansen (1 gedeeld door de odds) en tellen ze op. Een eerlijke markt komt exact op 100% uit; alles daarboven is de marge van de bookmaker — de ingebouwde fee die je op elke bet betaalt. We middelen die marge over alle wedstrijden die de bookmaker in de afgelopen 30 dagen heeft geprijsd. Niemand betaalt ons voor plaatsing en geen affiliate-deal herschikt deze tabel: het is rekenwerk op vastgelegde prijzen, dagelijks herberekend.
TipsAudit has no affiliate, sponsorship or advertising relationship with William Hill or with any bookmaker. Nothing on this page is a recommendation to open an account anywhere; it is a measurement of what the prices cost.