Measured margin · updated hourly

Bet365 — real bookmaker margin

Name: Bet365 — real bookmaker margin
Creator: TipsAudit

We measure the margin Bet365 actually builds into its 1X2 football prices — not the one it advertises. 1,100 matches in the last 30 days, every price taken from our own odds snapshots. We have no commercial relationship with Bet365 or any other bookmaker.

Last computed: Tue, 27 Oct 2026 · 17:17 UTC

Margin (30 days) 10.15%

Rank (plain average) 35 of 44

#11 of 44 on the same matches as Pinnacle

vs Pinnacle, same matches +2.70 pts

1,080 shared matches

vs market average +1.35pp

8.80%

What that margin costs you

At a 10.15% margin, every 100 units you stake with Bet365 carry an expected cost of 9.21 units before any skill is involved. Someone staking 100 units a month pays roughly 111 units a year in margin alone — 54 units more per year than at the cheapest bookmaker we track (BetAnything, 4.97%).

Margin over the last 90 days

Each point is the average margin of the matches whose last pre-match price we captured that week (weeks with fewer than 10 matches are hidden). The most recent point can still move slightly as late prices arrive.

Margin by competition, last 30 days, leagues with at least 20 priced matches. 'Market avg' is the average margin of all bookmakers we track on that league — how Bet365 compares to its peers, not just to itself.

Cheapest leagues at Bet365

League	Avg. margin	Market avg	n
Primera A	6.63%	8.13%	55
Slovak Super Liga	6.92%	9.03%	23
Ecuador LigaPro	7.73%	10.42%	25
Primera Nacional	7.86%	9.37%	68
Serbia Super Liga	7.97%	10.43%	23

Most expensive leagues at Bet365

League	Avg. margin	Market avg	n
Poland I Liga	11.93%	10.18%	28
Primera B Metropolitana	11.84%	11.52%	44
Paraguay Division Intermedia	11.72%	12.06%	34
Czech FNL	11.70%	10.19%	24
Chile Primera B	11.70%	10.11%	33

Head-to-head comparisons on the same matches

Pinnacle vs Bet365 · Bet365 vs William Hill · Bet365 vs 1xBet · Bet365 vs Betano · Bet365 vs BetVictor

Frequently asked

What is Bet365's real margin on 1X2 football odds?

Measured from 1,100 matches in the last 30 days, Bet365's average 1X2 margin is 10.15%. That means the implied probabilities of its home/draw/away prices add up to about 110.1% instead of 100%; the excess is the bookmaker's built-in fee.

Is Bet365 cheaper or more expensive than the sharp benchmark?

On the 1,080 matches both priced in the last 30 days, Bet365's margin was on average 2.70 percentage points above Pinnacle's, the sharp benchmark. By plain average over all its matches, Bet365's margin is 10.15% and it ranks #35 of the 44 bookmakers we track with enough data; the cheapest by that average is BetAnything at 4.97%.

Which leagues is Bet365 most expensive on?

On the matches we priced in the last 30 days, Bet365's highest margins were on Poland I Liga (11.93%) and its lowest on Primera A (6.63%). Smaller competitions almost always carry a higher margin at every bookmaker.

How we measure this

For every match, we take each bookmaker's most recent pre-kick-off 1X2 prices from our own odds snapshots (in-play prices are excluded), convert them to implied probabilities (1 divided by the odds) and sum them. A fair market sums to exactly 100%; anything above that is the bookmaker's margin — the built-in fee you pay on every bet. We average that margin across all matches the bookmaker priced in the last 30 days. Nobody pays us for placement and no affiliate deal reorders this table: it is arithmetic on captured prices, recomputed every hour.

Why this matters

TipsAudit has no affiliate, sponsorship or advertising relationship with Bet365 or with any bookmaker. Nothing on this page is a recommendation to open an account anywhere; it is a measurement of what the prices cost.

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Measured by TipsAudit